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Guides & Definitions

Everything you need to know about Performance Sampling, how it differs from old-school product sampling, and how the operation works near retail.

Featured Definition6 Min Read

What Is Performance Sampling? The Founder's Guide

Performance Sampling is street sampling run as an ad channel. Real people try your product for the first time on a real street, with a Lumix mobile billboard in the frame. The footage is cut into paid-ready ads your media buyer can test.

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Comparison4 min read

Performance Sampling vs Product Sampling

Product sampling counts how many samples went out. Performance Sampling turns those real trials into paid-ready creative.

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Comparison4 min read

Performance Sampling vs Street Interview Ads

Street interview ads are a real format and a good one. Performance Sampling has a different job.

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Guide5 min read

What Is Street Sampling? Proof, Mechanics, and Why It Beats Old-School Product Sampling

Not a booth. Not a demo table you hope someone walks up to. The same act brands have done for a century, run for performance: permitted, insured, filmed, with our mobile billboard in the frame, and cut into paid-ready ads.

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Your product wins when people try it

We put it in their hands, film the first reaction, and turn it into paid-ready creative.

Watch how it works See the ads this produces