$7,497/mo
5 unique street videos/mo · 10 paid-ad deliverables
Lumix on the Street / Performance Sampling
Sampling ads that scale, perform, convert.
We run performance sampling: real people trying real samples on real streets. We capture every reaction and turn it into ads built to test and scale.
3 sampling batches · From $1,997 USD · One run, no retainer
The sampling adsReal sampling. Real reactions.
Real sampling. Real reactions.
Cut for paid.
Street sampling footage on the left, the performance sampling ads we cut from it on the right.
Phase 01 · 8 clips
Capture
Unscripted street sampling. Real consumers, raw environments, authentic feedback.
- Genuine first-time trials
- Unscripted product feedback
Phase 02 · 7 clips
Scale
Focused hooks, clear product moments, and direct-response editing. Creative built for testing.
- Hook-led paid iterations
- Ad account ready variations
Street sampling packages
Pick your sampling batch.
Performance sampling ads or street interview ads, ready to test in your account.
Starter Batch
Perfect for testing initial hooks and validating angles.
$1,997 USD
One-time payment$200 / ad
- 10 performance sampling ads or street interview ads
- Real people, real product, real first reaction
Recommended
Growth Batch
The sweet spot for robust A/B testing and scaling.
$3,497 USD
One-time payment$175 / ad
- 20 performance sampling ads or street interview ads
- Real people, real product, real first reaction
Full Run
Maximum creative diversity for aggressive growth.
$4,997 USD
One-time payment$125 / ad
- 40 performance sampling ads or street interview ads
- Real people, real product, real first reaction
What brands say about performance sampling
In their own words.
Working with the Lumix team on our Tom Brady GoodNut and Gummy launch was an absolute game-changer. The mobile OOH campaign, paid media, street sampling and local takeover they executed brought our vision of 'unmissable brand presence' to life.
Every CPG brand I've worked with dies in the same two places, the creative cap and the shelf. Lumix is the only team I've seen fix both from the same sampling run. I told them to productize it, then I put Cowboy Colostrum in the first batch.
Their innovative approach not only captured the essence of our brand but also generated incredible visibility in key markets. We're thrilled with the results and the powerful boost it gave us.
How street sampling works
The Process.
A done-for-you pipeline from your product in someone's hand to performance sampling ads in your account.
01
The Baseline
Send your product and brand guidelines. Together, we define the product story and creative angles for your batch.
02
Street sampling
Our team captures genuine first-trial reactions from real people, with your product at the center of the conversation.
03
Cutting the sampling ads
We select the strongest moments and build two distinct paid-testing cuts from each unique video in your package.
04
Delivery
Receive your finished creative batch, ready to test in your ad account. Compare the angles and use the results to inform your next round.
InputPhysical Product
OutputDirect-Response Creative
The next stepFor brands scaling paid media
Found your winning ad?Keep it winning.
Starter batches prove the angle. Monthly production keeps fresh street reactions, testing cuts, and performance-led iterations flowing around what is already winning.
$9,997/mo
40 street sampling videos/mo · 20 paid-ad deliverables · strategy reviews
$24,997/mo
60 street sampling videos/mo · 40 paid-ad deliverables · dedicated creative lead + lumix local take over package
Explore monthly retainers Month-to-month after the first production cycle